Chat is software you’ve experienced on a host of websites.  It’s used predominantly for customer support, but it can be an effective sales tool.  Chat is an excellent way to ease the burden on your team answering the phones and allows companies to add a scalable qualification step into the process before a lead is connected to a live sales rep.  Scripts and responses can be inserted from templates for efficiency, and it’s a relatively low-cost way to address inbound web traffic.